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FLIP’s mission is to showcase, celebrate and amplify the most pioneering people out there in strategy, design and innovation- the ones who forge their own path and never take their eye off nurturing their craft.

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What we love

Celebrating Pioneers

At the Label we value those dedicated to their craft and want to celebrate them. So often a person’s craft or the details of their process gets lost in business or industry publications so we wanted to flip things up and launched our own publication. FLIP’s mission is to showcase, celebrate and amplify the most pioneering people out there in strategy, design and innovation- the ones who forge their own path and never take their eye off nurturing their craft.

Flipping the script

A pioneering structure

The publication’s name is a clue- we have flipped the usual structure and set up of a magazine. With four lead interesting profiles, each with a pioneer in their respective fields, we’re then led through a series of smaller stories. We flip the pace from our long form features to share more stories and innovations from worlds of strategy, design and innovation, all inspired by our four leading features. You even have to flip the magazine physically. Told you it was different.

Exploring new forms

From pixel to paper

We’re digital designers by day, but challenged ourselves to design a paper publication and worked with storied publishers boom saloon to create FLIP. Working in paper and the new (to us) format of a publication, we developed a deep appreciation for its architecture and graphic design. It’s a beautiful publication, enhanced by incredible photography and artwork.