Flipping the script
A pioneering structure
The publication’s name is a clue- we have flipped the usual structure and set up of a magazine. With four lead interesting profiles, each with a pioneer in their respective fields, we’re then led through a series of smaller stories. We flip the pace from our long form features to share more stories and innovations from worlds of strategy, design and innovation, all inspired by our four leading features. You even have to flip the magazine physically. Told you it was different.